PICK A SEGMENT SMALL ENOUGH TO DEFEND

Each city or region had its specialties, In Philly the cheesesteak sandwich, in Boston - clam chowder, in the South - grits.
Guerilla Principal #1: Pick a segment of the market small enough for you to defend. What Ray Croc succeeded in doing was launching an offensive attack against the coffee shop, and then rolling it out on a large scale.

PICK A SEGMENT SMALL ENOUGH TO DEFEND the art of wargaming
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